Shirley Sosa

I integrate business, technology, and users to make digital products work.

Specialized in Responsible AI and social impact projects.

Senior Product Manager | Ex-IDB

Latam
AI
Impact
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What I do
I lead digital products in complex contexts: projects with multiple stakeholders, regulatory constraints, and diverse users.

Strategic alignment

I translate between business, technology, and legal teams when they're not aligned.

Responsible AI

I implement AI systems with governance, ethics, and compliance from the design phase.

Research & Data

I conduct research that changes strategic decisions, not just validates assumptions.

I’ve worked in EdTech, HealthTech, and international organizations like the Inter-American Development Bank.
My approach
My work combines three perspectives:

From Business

I understand commercial objectives, budget constraints, and success metrics.

From Users

I conduct research to understand real needs, not just validate assumptions.

From Technology

I work with development teams to translate strategy into executable roadmaps.

This integration allows me to make informed decisions that consider all variables.

Case Studies

Led international discovery initiatives to uncover cultural insights for product localization in B2B and Social Impact sectors.

Conversational AI Chatbot for Health Information

HealthTech, 2020
Led the design and implementation of a conversational chatbot in a restrictive legal context (abortion in Peru).

Resultado:
Consultation time reduced from 30 min to 5 min, 90% autonomy without compromising compliance.

Challenge: Balancing user-friendly UX with legally neutral language.
View Case

Educational Platform Redesign

Inter-American Development Bank, 2022-2025
Led the redesign of CLIC, a platform serving 52k users across LATAM, creating a design system that accelerated development by 30%.
Resultado: 20% increase in engagement, improved visual consistency, and reduced friction in key flows.
Challenge: Aligning IDB brand guidelines, legal requirements, and user experience.
View Case

Conversion Optimization

EdTech, 2025
Coordinated checkout redesign for 70k+ Innova Schools users, aligning 6 different departments.
Resultado: 50% increase in digital conversion through research-driven decisions.
Challenge: Prioritizing improvements with limited resources and multiple stakeholders.
View Case

Building tech communities

Beyond product work, I lead initiatives that expand opportunities for women in technology across LATAM.

Google Women Techmakers Ambassador

I coordinate regional tech events across 13 cities simultaneously, managing resources for audiences of 4,500+ participants.

Juntas Community

I founded a community focused on UX, AI, and mentorship, creating tangible career pathways for women in tech.

Regional impact: 4,500+ participants | 13 cities in LATAM | 1,000+ attendees at flagship events

These initiatives complement my product work—both are about making technology more accessible, inclusive, especially for women in STEM.

Join Juntas Community

About me

I’m Shirley Sosa. I’ve spent 10+ years working on digital products where complexity is the norm: multiple stakeholders, regulatory constraints, diverse users.
I’ve led projects for the Inter-American Development Bank (IDB) and companies in EdTech and HealthTech. My work combines business strategy, user research, and technical coordination.

I currently specialize in Responsible AI. I’m certified in:

  • Responsible Generative AI (University of Michigan)
  • AI in National Security (SCSP)
  • Conversation Design (CDI & Packt)
  • I live in Lima and work remotely with teams across different time zones.
Work Together?
If you're working on projects with AI components, or need to
coordinate multidisciplinary teams in complex contexts.
  • shirs@garabatoslab.com
Get in Touch